Fragrance is an act of expressing one’s identity. Some people dream of an olfactory signature that reveals the most subtle nuances of their personality, of a fragrance that mirrors them perfectly: utterly unique. Since the Eau de Cologne Impériale created in 1853 for Empress Eugénie, Maison Guerlain has been responding to this quest for uniqueness and excellence and has passionately perfected the art of bespoke.
Guerlain and Moynat, the famous French trunk-maker, unveil their interpretation of luxury through Bespoke Fragrance: inside an exceptional trunk lies a unique fragrance, the formula of which will belong to its owner for life.
THE MAGIC OF A UNIQUE OLFACTORY PORTRAIT
Each Bespoke Fragrance is born of an unforgettable encounter between Guerlain’s Master Perfumer, Thierry Wasser and his client. A dialogue is established to define a unique olfactory universe that reflects their personality: tastes, passions, first memories…Thierry Wasser devotes himself entirely to crafting the formula. Very often the creative exchange resumes, as many times as necessary. Being the exclusive owner of their formula, the client of a Guerlain Bespoke Fragrance can reorder their perfume throughout their lifetime¹.
"EVERY TIME, IT IS A DIFFERENT ADVENTURE, A HUMAN ADVENTURE. THE LIMIT IS REACHED WHEN THE CLIENT IS HAPPY."
GUERLAIN'S EMBLEMATIC BOTTLE
As a true icon of the House, the legendary one-liter Bee Bottle is an obvious choice to hold Bespoke Fragrances. Majestic down to its history, this legendary bottle was created in 1853 to beautifully enhance Eau de Cologne Impériale, offered to Empress Eugénie on her wedding to Napoleon III. For 170 years, the Bee Bottle’s design has been entrusted to the prestigious glassmaker Pochet du Courval, before being hand-painted in fine gold in keeping with age-old traditions.
This centerpiece comes with six 100 mL sprayable bottles and four sprayable and endlessly refillable 30 mL travel bottles.
THE MOYNAT TRUNK
FOR THE BESPOKE FRAGRANCE
The trunk is adorned with the exceptional exclusive coated canvas, the signature of the Bespoke Offering, that unites the brands' two emblems: the iconic Moynat Canvas 1920, a famous French trunk-maker renowned for its artistic craftsmanship, and legendary golden-winged Guerlain bee. Moynat has also designed travel cases with the same co-branded pattern as the trunk for the 30 mL bottles to adapt to travel and a more nomadic lifestyle.
PERSONALISATION, THE ULTIMATE EXPRESSION OF THE CLIENT'S PERSONALITY
Each Bespoke Fragrance experience offers the possibility of greater customisation, notably by adding your initials and coloured stripes hand-painted by artists from the Moynat workshops.