ART & CULTURE

To mark the centenary of the Shalimar fragrance, Guerlain, host partner of Art Basel Paris, is presenting an exhibition of modern and contemporary art that explores our relationship with love and how it has evolved over the past century.

The exhibition will be held at the Guerlain boutique, 68, avenue des Champs-Elysées, from October 22th to November 16th 2025.

Since 2023, the Art & Environment Prize has annually rewarded a work of universal scope whose philosophical depth echoes that of Lee Ufan, and whose connection to the environment resonates with the values advocated by Maison Guerlain.

The laureate benefits from a support program lasting six to eight weeks with Lee Ufan Arles and a unique production space in the heart of the Arles region. Caroline Corbasson wins the second edition of the festival this year.

In 2025, Guerlain celebrates the 100th anniversary of Shalimar, the iconic fragrance whose trail has become part of history. For this exceptional anniversary, Guerlain has collaborated with the Franco-Brazilian artist Janaïna Milheiro, a virtuoso of contemporary featherwork, to magnify the legendary bottle with a masterful adornment. An encounter between traditional craftsmanship and creative brilliance, inspired by the gardens of Shalimar.

Guerlain once again pushes back the boundaries of expertise and cuttingedge research by turning its iconic bottle into a jewellery manifesto. With this exceptional piece named Abeille Éternelle, Guerlain celebrates its winged icon by adorning the bottle with two lab grown diamonds cut in the shape of a bee—a real technical feat. A tribute to nature, enhanced by technology, where science, long discreet, becomes the ultimate expression of luxury.

To celebrate the 60th anniversary of Habit Rouge, Guerlain presents an extraordinary creation: a one-litre Bee Bottle, hand-painted in fine gold and adorned with a deep red leather sheath. Using rare traditional craftsmanship, this exclusive object, produced in 30 numbered pieces, pays tribute to the equestrian world of Guerlain's iconic masculine fragrance.

Dive into a unique sensory experience born from a dialogue between Delphine Jelk, Guerlain’s Director of Fragrance Creation, and the sound experts at IRCAM Amplify. Together, they translated the Guerlinade - the House’s emblematic accord - into an olfactory and musical symphony. Jasmine, bergamot, rose, vanilla, tonka bean, and iris come to life in an immersive composition inspired by Shalimar.

For this new exceptional collector’s series, Guerlain collaborates with French artist Charles Petillon, famous for his monumental installations of white balloons. The maestro has created a masterpiece imbued with poetry and delicacy, reinventing the Bee Bottle by setting it in a swirl of aerial porcelain spheres, like a cloud of balloons.