PARFUM

Name: LA PETITE ROBE NOIRE PARFUM 50 ML / 1.69 OZ
Brand: GUERLAIN
SKU: G062230
Price: 155.00 USD
Availability: InStock

A rose embroidered with praline notes

Intensity

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2 samples offered to discover Guerlain’s expertise in skincare, makeup and fragrance

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Guerlain commits to the bee, sentinel of the environment

A PARIS

Guerlain is offering its iconic feminine fragrance a new intensity: La Petite Robe Noire Parfum. This highly concentrated variation casts a new light on La Petite Robe Noire’s signature rose. A Paris by night, electrified by the beam of neon lights to introduce a new contemporary little black dress.

AN EXHILARATING

The iconic

PERFUMER’S SECRETS

”ROSE IS THE MAIN CHARACTER IN THE COMPOSITION. IT IS ITS HEART AND SOUL.”

Delphine Jelk, Creative

THE ICONIC

An emblem

A NEW CAMPAIGN IN COLLABORATION WITH ELSA MUSE

In collaboration with Elsa Muse, the new La Petite Robe Noire campaign showcases a nocturnal Paris in a bistro named “Le Parfum”. We discover the little black dress in a new ultra-contemporary style, coming to life surrounded by a crowd of roses with distinct personalities.

ACTING FOR LIVING BEAUTY

Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.

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BEHIND THE DRESS

In collaboration with Elsa Muse, Guerlain unveils a film entirely in stop-motion, an animation technique consisting of sequencing still images to create the illusion of movement. As if by magic, the little black dress materializes in the movement of a black ribbon carried on the breeze...

LA PETITE ROBE NOIRE, COMMITTED BY NATURE

More than ever, La Petite Robe Noire embodies Guerlain's commitment to sustainability: while enhancing the olfactory identity of our fragrances, our master perfumers have taken on new environmental challenges. La Petite Robe Noire fragrances are now made using French beetroot alcohol from sustainable agriculture. This commitment extends to Guerlain's emblematic inverted heart bottle, which now incorporates at least 15% recycled materials.