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Home innovate Simplifying our packaging

Lightning and simplifying

Guerlain is careful to avoid excessive packaging wherever possible and to optimise the weight-to-volume ratio according to the quantity of formula in each pack.

This concept is demonstrated by ever more lightweight jars and bottles, the progressive slimming of outer packaging and a reduction in the number of layers of packaging, a challenge we set ourselves at each new development and relaunch.

A structured, quantified approach, pushed further than ever

Guerlain is guided by the scientifically proven results of life cycle assessments (LCA) to orient its future choices in terms of eco-design and packaging.


From 2020 to 2024, 15 comparative LCAs were conducted (at a rate of three per year) to provide clear, factual insights into the environmental impact of materials, the benefits of new recycled plastic technologies, and the gains associated with implementing refill systems.

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Rouge G
the evolution of an icon

Rouge G, refillable since 2018, is a symbol of the art of personalisation. Available in a regularly updated array of creations, its case transforms lipstick into a collectible object that is designed to be refilled, cherished and passed on.

In 2024, it took on a new design: 19% lighter and containing 33% less metal along with an optimised manufacturing process, resulting in a 30% overall reduction in CO2 emissions.

According to its life cycle analysis, using a single case with 10 refills reduces CO2 emissions by 60% compared to purchasing 10 complete lipsticks.

Measuring to objectively
assess progress

Our eco-design strategy is rigorously embedded in the product decision-making and development process. It relies on the training and involvement of all teams, as well as on the measurement of our packaging’s environmental impact through a powerful tool developed by the LVMH Group: the EDIBOX tool.
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A precise tool
for assessing correct application

It calculates the Environmental Performance Index (EPI), which enables us to evaluate the application of eco-design rules. The objective is twofold: to strive for continuous improvement with each launch and to achieve a minimum score of 60/100 for all our products by 2030.

To better meet the objectives of LVMH’s LIFE 360 programme and to increase stringency, the EDIBOX tool was enhanced in 2024 with a more precise methodology, now using scoring out of 100 rather than out of 20.

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