New
LA PETITE ROBE NOIRE
A PARIS BY NIGHT, MORE ELECTRIC THAN EVER
Guerlain is offering its iconic feminine fragrance a new intensity: La Petite Robe Noire Parfum. This highly concentrated variation casts a new light on La Petite Robe Noire’s signature rose. A Paris by night, electrified by the beam of neon lights to introduce a new contemporary little black dress.
Capacity :
50 ML
AN EXHILARATING ROSE EMBROIDERED WITH PRALINE NOTES
The iconic flower of La Petite Robe Noire, Centifolia rose from Grasse exudes a more distinct character than ever in this new Parfum. At the heart of a generous bouquet of roses, the precious absolute is enhanced by a praline accord with an irresistible gourmand feel.
Like a dark case setting off a jewel’s radiance, patchouli, vanilla notes and tonka bean blend to reveal rose’s natural beauty.
PERFUMER’S SECRETS
THE ICONIC BOTTLE IN PINK AND BLACK
An emblem of Guerlain’s heritage and La Petite Robe Noire’s companion since 2012, the iconic ”inverted heart” bottle adapts to this new variation, adopting an unprecedented aesthetic for the Parfum. Set off with a fluorescent pink shade as intense as a neon light, contrasting with the deep black of the shoulders, its lacquer affirms the singular intensity of this highly concentrated fragrance.
A NEW CAMPAIGN IN COLLABORATION WITH ELSA MUSE
In collaboration with Elsa Muse, the new La Petite Robe Noire campaign showcases a nocturnal Paris in a bistro named “Le Parfum”. We discover the little black dress in a new ultra-contemporary style, coming to life surrounded by a crowd of roses with distinct personalities.
ACTING FOR LIVING BEAUTY
Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.
DiscoverBEHIND THE DRESS
In collaboration with Elsa Muse, Guerlain unveils a film entirely in stop-motion, an animation technique consisting of sequencing still images to create the illusion of movement. As if by magic, the little black dress materializes in the movement of a black ribbon carried on the breeze...
LA PETITE ROBE NOIRE, COMMITTED BY NATURE
More than ever, La Petite Robe Noire embodies Guerlain's commitment to sustainability: while enhancing the olfactory identity of our fragrances, our master perfumers have taken on new environmental challenges. La Petite Robe Noire fragrances are now made using French beetroot alcohol from sustainable agriculture. This commitment extends to Guerlain's emblematic inverted heart bottle, which now incorporates at least 15% recycled materials.
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