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Traceability and transparency

Drivers of innovation
At Guerlain, product development is guided by a precise understanding of the impact of each ingredient and component.

Bee Respect:
unique, pioneering transparency on our market

For more than five years, Guerlain has been going through a long, rigorous process to map our products’ value chain. In 2019, we launched Bee Respect, our platform for transparency and traceability developed in partnership with Product DNA, experts in traceability. Accessible to all on our website guerlain.com, Bee Respect provides information on ingredient origin, packaging components, and manufacturing sites.
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A continious improvement tool

After being introduced for skincare in 2019, Bee Respect was extended to makeup in 2020 and to fragrance in 2021. Since then, our goal has been to add all new creations to the platform as soon as they are launched. The platform is now available in seven languages: French, English, Spanish, German, Italian, Chinese, and Japanese.

A continious improvement tool

After being introduced for skincare in 2019, Bee Respect was extended to makeup in 2020 and to fragrance in 2021. Since then, our goal has been to add all new creations to the platform as soon as they are launched. The platform is now available in seven languages: French, English, Spanish, German, Italian, Chinese, and Japanese.
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TRASCE: a sector-wide initiative to raise standars

Guerlain is one of 15 cosmetics industry players in the TRASCE (Traceability Alliance for Sustainable Cosmetics) consortium, launched in 2023. This initiative aims to improve the traceability of key formula and packaging components across the sector through a shared commitment to progress.
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A broader ambition

Supported by the FEBEA (Fédération des Entreprises de la Beauté), TRASCE is part of a broader ambition: to jointly map sourcing channels using a shared digital platform. For Guerlain, this commitment helps strengthen collective knowledge of the raw materials used, identify CSR-related risks within strategic sourcing channels, and define shared improvement plans.

This collaboration represents a major step towards ensuring reliable and standardised traceability across the entire cosmetics industry.

Bee concept eco retail

Bee concept eco retail

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