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World Bee Day

Our commitment to preserving bees lives on every day through our many initiatives and partnerships.

However, one day in particular gives us the opportunity to raise awareness of the dangers faced by these pollinators in a powerful and visible way: World Bee Day. Since 2021, this international event, celebrated every May, has become a key date for our Maison.


On World Bee Day 2024, Guerlain invited the public to (re)discover the beauty of bees and the richness of their world through the lens of Joris Vegter, a renowned specialist in insect macrophotography.

Guerlain teamed up
with Joris Vegter

Guerlain has teamed up with Joris Vegter in order to reveal the beauty of the bees. The photographer seeks out these insects by peering into their favourite flowers, revealing their remarkable beauty through the use of a macro lens and flash diffuser to create the gentlest lighting possible


The photographer tracks the bees and finds them on their favorite flowers, preferring to work at dawn or dusk—when nature slows down or, on the contrary, when the bees are busy and lively.


It’s in these moments that the photographer captures pure magic.

Guerlain teamed up
with Joris Vegter

Guerlain has teamed up with Joris Vegter in order to reveal the beauty of the bees. The photographer seeks out these insects by peering into their favourite flowers, revealing their remarkable beauty through the use of a macro lens and flash diffuser to create the gentlest lighting possible


The photographer tracks the bees and finds them on their favorite flowers, preferring to work at dawn or dusk—when nature slows down or, on the contrary, when the bees are busy and lively.


It’s in these moments that the photographer captures pure magic.

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“My greatest wish is to raise awarness around the importance of these infinitely tiny creature that populate our gardens, all while revealing their beauty”
Joris Vegter

National Geographic photo Contest - Benelux 1st place Category animals - 2021

Winner World Photography Day Contest Flickr - 2021

Winner Groene Camera Nature photo of the year - Benelux - 2023

Guerlain mobilizes
customers and beauty consultants

For the fourth consecutive year, Guerlain got its customers and beauty consultants involved: 20% of the proceeds from sales1 made in store or on guerlain.com were donated to the Guerlain for Bees Conservation Programme.
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  1. In Boutiques, at selected retailers and on Guerlain.com, all ranges included.
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