ACTING FOR LIVING BEAUTY
For 200 years, Guerlain has been inspired by nature's most precious gifts, in all their beauty, rarity and complexity.
Acting for Living Beauty means recognizing the interdependences within our planet’s ecosytems, as well as our responsibility in preserving their balance, guided by our sentinel, the bee.
Alongside our partners, we are exploring new paths to pass down a more inclusive, diverse beauty, from one generation to the next.
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World Bee Day
To demonstrate our commitment and spread its influence throughout the world, we created the Guerlain for Bees Conservation Programme, a network of partners rallied to the cause of bees and putting in place many initiatives for their preservation.
Women for Bees
Created in 2020, with its first edition launched in 2021, the Women for Bees program initiated by Guerlain in partnership with UNESCO aims to train women in beekeeping around the world, enabling them to develop a sustainable professional activity and thereby promoting their independence. It also contributes to the protection of bees and the repopulation of colonies in areas of high ecological value. The program places particular emphasis on local and endemic species.
Extending product lifespan through refills
Since 2018, Guerlain has been committed to the environment by gradually making its products refillable.
Our natural raw material sourcing
In order to structure and certify our strategic sourcing channels, we (at Guerlain) rely on two recognised frameworks: UEBT and Fair for Life, with the goal of achieving 70 supply chains audited as UEBT Ethically/Responsibly Sourced or Fair for Life by the end of 2026.
Guerlain for Bees Conservation Programme
To demonstrate our commitment and spread its influence throughout the world, we created the Guerlain for Bees Conservation Programme, a network of partners rallied to the cause of bees and putting in place many initiatives for their preservation.
Carbon footprint and SBTi trajectory
Our goal to contribute to overall carbon neutrality is based on three pillars.
TianZi Natural reserve
Dans le cadre de son engagement pour la biodiversité, Guerlain œuvre depuis plus de 10 ans à la préservation des orchidées dans leur habitat naturel.
Bee School
At Guerlain, we firmly believe that knowledge is a powerful driver to change behaviour and protect biodiversity.
Charlotte Le Bon, Bee Ambassador
On the occasion of World Bee Day, Guerlain announced the appointment of artist, filmmaker, and actress Charlotte Le Bon as its new Bee Ambassador—a tailor-made role that supports the Maison’s long-standing commitment to bee conservation, initiated in 2010.
Organic alcohol
Alcohol is the main ingredient in perfumes, making it a key focus for our House. Guerlain is therefore developing the use of beetroot alcohol sourced from organic farming to reduce the environmental impacts associated with its cultivation.
Eco-formulation
Being the result of long-term research and development efforts, the composition of our formulas is one of our foremost priorities.
ISO 14001
Guerlain déploie une gestion rigoureuse de la performance environnementale de ses sites à travers la norme ISO 14001.
Traceability and transparency
At Guerlain, product development is guided by a precise understanding of the impact of each ingredient and component.
Bee concept eco retail
Our eco-design approach is rooted in a holistic vision of our business – one that goes beyond our formulas and packaging to encompass all our retail spaces.
Art & Environment Prize
In 2023, Lee Ufan Arles and Guerlain launched the Art & Environment Prize, which annually honours a project that explores the rich and multifaceted relationship between artistic creation and environmental issues.
Clean Production
Extraction is a key step in perfumery, as it captures the olfactory heart of a raw ingredient.
Taking action alongside our sourcing partners
Pour incarner et faire rayonner notre engagement à travers le monde, nous avons créé le « Guerlain for Bees Conservation Programme » : un réseau réunissant des partenaires mobilisés pour la cause des abeilles et développant de nombreuses initiatives
Reconsidering our raw materials
The possibilities are endless, but each concept requires strict testing, particularly to address all our quality and safety criteria.
Insectarium de Montréal
In 2024, the Bee School took a new step forward with the launch of a partnership between Guerlain and the Espace pour la Vie foundation, which supports Canada’s largest natural science museum complex, including the Insectarium.
Sustainably designed buildings
Located in Chartres, the La Ruche production site, certified HQE (Excellent level), is a laboratory of environmental innovation.
Simplifying our packaging
Guerlain is careful to avoid excessive packaging wherever possible and to optimise the weight-to-volume ratio according to the quantity of formula in each pack.
Jardin des partages
A unique space within the Vallée de la Millière
Responsible communication
From the design of in-store materials to the carbon footprint assessment of our campaigns, and through the ongoing training of our teams, we are progressively embedding sustainable development principles into every facet of our communications, both internal and external.
Optimising product end-of-life
The end of a product’s life is a crucial stage in its life cycle, and has a significant impact on its overall environmental performance.
Support for scientific reseach
Convinced of the vital role science plays, Guerlain is committed to advancing research by supporting university teams working on issues related to pollinator protection.