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Extending product lifespan through refills

Since 2018, Guerlain has been committed to the environment by gradually making its products refillable.

This approach now covers skincare (Orchidée Impériale and Abeille Royale ranges), fragrances (with refills available in shops for all fragrances and also at home for the Aqua Allegoria range) and make-up (notably Rouge G lipsticks and Terracotta powders). By encouraging the reuse of packaging, our Maison aims to limit the environmental impact and carbon footprint of its products.

The Orchidée Impériale Cellulose Refill

The new Orchidée Impériale refill marks a first in cosmetics eco-design: composed of 90% cellulose*, a renewable, natural and recyclable plant-based fibre derived from bagasse and bamboo. This technical feat, which has been the subject of a patent filing, required extensive testing and three years of development.

Ten times lighter than the glass refill*, it significantly reduces environmental impacts. From the very first use, the impact on climate is reduced by 33%, and after four uses (approximately one year of average consumption), this represents nearly a 50% reduction in climate impact.

*Life Cycle Analysis of 1 full product + 1 new-generation Orchidée Impériale refill vs. the previous generation.
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Make-up
refillability

In makeup, the refillability first introduced with our lipstick was extended in 2024 to another iconic product of the House: Terracotta. Nearly a dozen precious mirrored cases can be combined with over 35 refillable shades for an extended use.
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Terracotta,
now refillable

Terracotta, a Guerlain icon, took a major step forward in 2024 with the launch of a refillable version, designed to combine beauty, innovation, and a reduced environmental impact. Thanks to optimised packaging and the removal of certain components from the refill – particularly the base and lid – this next-generation version significantly lowers its environmental footprint:

  • A 34% reduction in total packaging weight1
  • A 30% reduction in carbon footprint starting from the very first refill

By rethinking the entire life cycle of the product from design to reuse, Guerlain affirms its commitment to a more circular approach to luxury through this iconic product, encouraging a longer product lifespan and more sustainable practices.

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In perfumery
all fragrances have been refillable since 2018.

In 2021, the bottle for the L’Art & la Matière collection – now made from recycled glass[2] – also became refillable. In 2022, the fragrances in the Aqua Allegoria line became refillable at home, in bottles made with 15% recycled glass.

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  1. Comparison of the CO2 equivalent emissions associated with the new 2024 packaging and its refill, versus two packaging formats from the previous generation, calculated using the life cycle assessment (LCA) method. The evaluation takes into account the nature of the materials, the origin and manufacturing process of the components, their transport, the packaging and transport of the finished product, and the end of its life cycle.
  2. Service available in countries where regulations allow.
  3. 10% recycled glass, including 1% post-consumption recycled glass and 9% internal post-industrial recycled glass, since 2021
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Our natural raw material sourcing

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