THE NEW SUPERBLOOMING FRAGRANCE

With its latest creation, Aqua Allegoria captures all the magic of an extraordinary spectacle: the superbloom. This rare natural phenomenon, in which colourful beds of flowers cover the desert after heavy rainfall, has inspired Guerlain to create Florabloom, a marvelous new floral bouquet. A celebration of nature and its miracles, Florabloom is available as an eau de toilette or an eau de parfum Forte.

INSPIRED BY THE SUPERBLOOM PHENOMENON

PERFUMERS SECRET

Florabloom explodes with an array of rainbow-hued florals, as rose combines with the bright and sunny sensuality of tuberose, and powdery shades of violet and iris.

THE GESTURE

Having exceptional raw materials requires the special touch of the extraodinary people that help them grow and thrive. For Florabloom, Guerlain highlights a long-term partnership with Le Mas des Sources, where a unique tuberose is harvested.

THE HARVEST

Our perfumer-explorers select their exceptional raw materials from ingredients that stem from relationships built over generations, with partners who cultivate their products in a sustainable and responsible way.

Guerlain’s Commitment 

A powerful symbol of Guerlain's commitment to the planet, the Aqua Allegoria Forte fragrances are composed of more than 90% natural origin*.

*in accordance with the ISO 16128, calculation including water.

The Aqua Allegoria fragrances are contained in an unscrewable refillable recyclable bottle made in France from at least 15% recycled glass.

The Aqua Allegoria fragrances are formulated exclusively with alcohol from organic farming, a first for Guerlain.

THE WORLD IS OUR GARDEN