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THE LIFE FORCE OF THE VANDA COERULEA ORCHID TO REVIVE CELLULAR YOUTH FROM THE ROOTS

Capacity : 50 ML

FROM THE FIRST APPLICATIONS,
SKIN LOOKS VISIBLY YOUNGER, EACH DAY

FROM THE FIRST APPLICATIONS, SKIN IS REGENERATED, AND MORE RESISTANT +92% COLLAGENE I¹ +44% FILAGGRIN¹ (ELASTICITY FIBRE)² IN 1 WEEK, SKIN IS INTENSELY NOURISHED +23% NOURISHED ASPECT³ +20% SOOTHED ASPECT³ IN 1 MONTH, MAJOR SIGNS OF AGEING ARE VISIBLY CORRECTED +23% REDEFINED FACE CONTOURS³ +31% FIRMNESS³ +40% YOUTHFUL APPEARANCE³ IN 3 MONTH, DEEP SIGNS OF AGEING ARE CORRECTED -27% VISIBILITY OF DEEP WRINKLES³ -29% VISIBILITY OF FOREHEAD WRINKLES³ +52% LIFTED EFFECT³ ¹Product tested on skin explant. ²Filaggrin: a protein involved in the skin’s barrier function. ³Clinical evaluation by a dermatologist, 30 women, 2 applications per day.

PATENT FILED¹ ORCHID LONGEVITYᵀᴹ TECHNOLOGY TO ACTIVATE 9 LONGEVITY PATHWAYS²

Cellular youth relies on a set of biological mechanisms known as “longevity pathways”. With age, these pathways weaken, and the cell loses its ability to maintain skin’s youthfulness. After 20 years’ research, Guerlain has succeeded in amplifying 9 longevity pathways², creating ORCHID LONGEVITYᵀᴹ technology infused with the life force of the Vanda coerulea. For the first time, Guerlain has demonstrated its ability to target a key biological marker of ageing in skin cells – MAMs: dynamic youth connections at the heart of longevity pathways². Cell vitality augments by 196%³, they recover their ability to regenerate the components essential for youthful skin. ¹Vanda coerulea combined with a patent-pending complex FR 25 05500. ²In vitro and ex vivo test on ingredients. ³In vitro test on ingredients.

THE ULTIMATE ALLIANCE OF HIGH EFFICACY, SENSORIALITY AND NATURALNESS

VANDA COERULEA: A LONGEVITY PRODIGY, A JEWEL OF THE GUERLAIN ORCHIDARIUM

Vanda coerulea stands out among more than 30,000 orchid species for its exceptional longevity. Capable of living for over one hundred years, it is known as “the flower of ten thousand generations”. An epiphyte, it overhangs the canopy, wrapping its gigantic network of roots, which can reach more than ten metres long, around the tree trunks. Its impressive biomass and wealth of phytochemicals have fascinated the Guerlain Orchidarium®’s researchers for 16 years. They have identified more than 35 compounds of interest¹ in it, which have been the subject of over ten scientific publications. ¹Phytochemical analysis of Vanda coerulea extract.

THE GUERLAIN ART OF FORMULATION TO DELIVER IMPERIAL SENSORY QUALITIES

The Longevity Rich Cream was designed to offer a unique application experience and to delight the senses of even the most demanding skin. Formulated with 96% natural origin ingredients¹ and a lipo-activating complex, its ”layered” structure fuses with the skin to envelop it in a veil of comfort, preserving it throughout the day. ¹Calculation based on the international ISO standard 16128, including water.

A NEW PATENT FILED¹ REFILL SYSTEM, AT THE FOREFRONT OF ECO-DESIGN

The new Orchidée Impériale refill is a first in terms of cosmetics eco-design: mainly recyclable², it consists of 90%³ cellulose, a plant-based fibre, and incorporates a polymer film to guarantee the product’s preservation. From the first refill, the environmental impact is reduced by at least 30%⁴. Ten times lighter³, this innovative system required three years’ development and the creation of new methods to assess its performance and meet Guerlain’s exacting quality standards. More than 9,500 test pieces were produced and over 80 airtightness tests carried out. ¹Patent application filed FR 24 04336. ²Recycling an inseparable package can be complicated; however, solutions exist that may vary from country to country depending on the technologies available: 1. Specialized treatment centers 2. Energy recovery 3. Development of new recycling streams It is important to inquire about local options and to drive innovation towards more sustainable materials. ³Calculated compared to the weight of the materials in the refill. ⁴Life Cycle Analysis: Comparison between 1 full product + refill vs 2 full products through Life Cycle Analysis (including materials, origin, manufacturing, transport during the launch period).

THE LONGEVITY PROTOCOL INSPIRED BY GUERLAIN SPA FACIALIST EXPERTISE

SENSORY APPLICATION 1. SHAPE: Hands crossed, drain the jawline with your thumbs through firm yet fluid motions, promoting radiance and sculpting contours. 2. LIFT: Perform upward, energizing strokes, to lift the cheeks and mouth area. This helps smooth wrinkles and reveal your natural glow. 3. SMOOTH: With alternate uplifting movements, awaken the gaze and smooth crow’s feet lines. 4. STRETCH: Energize facial muscles with opposite strokes, to help improve the oval of the face.

ACTING FOR LIVING BEAUTY

Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.

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GUERLAIN'S COMMITMENT TO ORCHID CONSERVATION

GUERLAIN'S COMMITMENT TO PROTECTING ORCHIDS

For more than 20 years, Guerlain has been searching for the orchid's secret of longevity. This is why it created the Orchidarium®, the first research centre ever dedicated to studying the biological and cosmetic properties of an ingredient. Three centres of expertise explore the fascinating world of orchids to select powerful molecules in order to offer women cutting-edge anti-ageing skin care.

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THE IMPERIAL LONGEVITY RITUAL

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WHO SHOULD USE THE LONGEVITY RICH CREAM ?
Designed for skin that lacks nutrition, the Longevity Cream's rich formula features a fatty acid derivative that mimics molecules naturally present on the skin's surface, to flawlessly envelop the skin with rich nourishment.
CAN I USE THE LONGEVITY RICH CREAM WITH OTHER SKINCARE PRODUCTS ?
You can use The Longevity Rich Cream withthe other Guerlain skincare product. For a complete premium age-defying ritual, you can use The Essence-Lotion Concentrate with The Molecular Concentrate Eye Cream and The Micro-Lift Concentrate before apply the cream.
SHOULD THE LONGEVITY RICH CREAM BE APPLIED MORNING AND EVENING ?
Apply The Longevity Rich Cream morning and night after your serum. By making the cream part of your daily routine, your skin will be intensely nourished, firmer and regenerated from the very first application.
IS THE LONGEVITY RICH CREAM REFILLABLE ?
Yes, The Longevity Rich Cream is refillable. The new Orchidée Impériale refill is a first in terms of cosmetics eco-design, made of cellulose, a plant-based fibre, it incorporates a polymer film to guarantee the product’s preservation.