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IN THE NAME OF BEAUTY 

NATURE HAS BEEN INSPIRING US SINCE 1828 ​​ 

OUESSANT


For over 14 years, we have put its conservation at the heart of our work. This commitment is driven by a duty to act and pass on our legacy to future generations. ​​ 

We are committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees. We place their preservation at the heart of our Purpose and have dedicated several meaningful partnerships and initiatives to them. 

THE FOUR PILLARS OF OUR COMMITMENT 

PRESERVING BIODIVERSITY AND PROTECTING BEES​ 


To give back to Nature via the sustainable sourcing of our iconic ingredients and the “Guerlain For Bees Conservation Programme”. 

tianzi
tianzi
beeb
beeb


INNOVATING SUSTAINABLY IN FULL TRANSPARENCY ​ 


To create more natural formulas in more sustainable packaging without compromising on their quality, sensoriality and effectiveness. ​
 
To share the background and lifecycle details of our creations via “Bee Respect”, our traceability and transparency platform. 

ACTING FOR THE CLIMATE AND REDUCING OUR FOOTPRINT​ 


To protect the living, who depend on the climate by aiming for carbon neutrality between now and 2030.

sunrise
sunrise
ouessant
ouessant

CREATING A POSITIVE SOCIAL IMPACT WHILE SAFEGUARDING THE WONDERS OF NATURE ​


To support women through the “Women for Bees” entrepreneurial beekeeping programme in partnership with UNESCO in its biosphere reserves across the world. 

To raise younger generations’ awareness of biodiversity and Bee preservation via “Bee School”, a volunteer programme for Guerlain employees. 

OUR PURPOSE​

IN THE NAME OF BEAUTY, GUERLAIN COMMITS AND ACTS
FOR A MORE BEAUTIFUL AND SUSTAINABLE WORLD​ 


nature


Guerlain has been creating exceptional ​
Fragrance and Beauty products since 1828 ​
and strives to preserve, develop and transmit ​
this unique heritage. ​ 

In the Name of Beauty,
​ we act by elevating Nature to an Art ​
and commit to passing on its wonders to future generations,
with the Bee as sentinel. ​ 

We involve and unite our clients and partners ​ 
that share the same vision,
 ​ in order to imagine and shape
 ​a more beautiful and sustainable world together. 

BEES, A WONDER OF NATURE

SINCE 1853, WHEN IT FIRST LANDED ON OUR ICONIC BEE BOTTLE, A SPECIAL BOND HAS CONNECTED US TO THE BEE. NOW ENDANGERED, BEES HAVE BECOME A GUIDE FOR OUR COMMITMENT.  

While biodiversity sits at the heart of our products, bees, as environmental sentinels, sit at the heart of biodiversity. As witnesses of our time that are now at threat, doing our part to protect them seemed obvious. With this goal in mind, we have dedicated several meaningful partnerships and initiatives to bees within the “Guerlain for Bees Conservation Programme”: 

SINCE 2011​ 

Guerlain has been a sustaining patron of the Association of the Ouessant Island Brittany Black Bee Conservatory (ACANB), offering two pillars of assistance: financial support and support for research and communications. 

SINCE 2015​ 

Guerlain has been in partnership with the French Observatory of Apidology (OFA), created by Thierry Dufresne. It has assisted in building hive stocks across Europe and promoting the rare and valuable career of beekeeper.

SINCE 2018​ 

Guerlain has operated Bee School in collaboration with the OFA. This awareness-building programme for primary school children is led by Guerlain House employees, allowing young people to learn about the role of bees and their protection. Following a two year-long pilot phase in France, Bee School was launched at an international level in 2021 and will operate between May and October.

SINCE 2020

Guerlain has run the Women for Bees programme in partnership with UNESCO and in collaboration with the OFA. This beekeeping entrepreneurship programme for women aims to train new women beekeepers, create new beekeeping operations across the world within UNESCO biosphere reserves and measure the benefits of pollination. By 2025 this partnership will have allowed for the training of 50 women beekeepers, installed 2,500 hives and led to 125 million bees. Angelina Jolie has become the Godmother for the 2021 promotion of the project. Within this role she will meet women beekeepers and follow their progress throughout the year. ​

Guerlain has served as a patron of the GoodPlanet Foundation, which was created by the photographer, filmmaker and world-renowned ecologist Yann Arthus-Bertrand. This partnership’s mission is to raise young people’s awareness regarding the high stakes surrounding Bee preservation via the creation and facilitation of an artistic and educational space dedicated to the world of bees.​ 

Guerlain has supported the ELYX Foundation. Co-created with the artist Yacine Aït Kaci as part of the FACE Foundation, it promotes the values and texts of the United Nations, including most importantly the 2030 Agenda and 17 Development Objectives. The ELYX character, illustrated by Yacine, serves as the UN’s digital ambassador. He also created BEEZ, the Bee School emblem.

goodplanet
goodplanet

BEE RESPECT, OUR TRACEABILITY PLATFORM:
FROM THE FLOWER FIELD TO YOU 

100 % OF OUR NEW CREATIONS* 
WILL BE TRACED BETWEEN NOW AND 2022​ ​
OVER 550 INGREDIENTS TRACED​ 
ON BEE RESPECT IN 2021​ 
40 SUPPLIERS AND PARTNERS​ 
HIGHLIGHTED ON BEE RESPECT 

*Excluding limited-edition products 

For several years Guerlain has charted the lifecycle of its products via a rigorous mapping process. The result is Bee Respect, our transparency and traceability platform designed in partnership with Product DNA.  

Created to respond to a growing demand from the general public for greater transparency, Bee Respect represents a key information resource, enabling us to continually improve our products’ environmental and social impact. 

Accessible to all via guerlain.com, we reveal the provenance of our raw materials and the stages involved in creating our products including our ingredients, packaging components, suppliers, production sites and our carbon footprint.  

FIND OUT MORE ABOUT OUR COMMITMENT 

orchidarium