ACTING FOR LIVING BEAUTY

For Guerlain, nature is a limitless source of inspiration. However, its resources are limited. Most of our impact is linked to that of our products.

That is why eco-design lies at the heart of all our creations, drawing on lessons learned from nature, where everything functions in a circular system. For every new development, our teams assess the environmental impacts – from raw materials to recyclability – and choose the best possible option.

Guerlain is constantly exploring new avenues: lighter packaging made from recycled materials, refillable bottles and designs crafted to last. We prioritise the use of renewable natural resources in our formulas and when synthetic molecules must be used, we strive to ensure they are derived from green chemistry processes wherever possible.

To be both effective and meaningful, sustainable development must be systemic.

At Guerlain, sustainability shapes the House at every level, from overall strategy to day-to-day operations. Because these issues concern everyone, they extend across all departments, are part of every decision, and are present at every stage of every project.

Guerlain is also establishing a network of sustainability ambassadors across its subsidiaries in order to share best practices and implement local initiatives.

Furthermore, Guerlain regularly consults external experts to broaden its perspective, inspire innovation, and guide its actions.

We are fully aware that we are part of a vast web of life in which all participants are connected and interdependent.

In this ever-evolving network, the Maison continually seeks to improve its practices in partnership with its suppliers, raw material producers, and the organisations it supports.

It is through collective effort that we can implement effective action: reducing our CO2 emissions to combat climate change, while also protecting biodiversity through long-term relationships with stakeholders in our value chain and the certification of our key sourcing channels.

With nearly two centuries of history, Guerlain takes the long view, always keeping future generations in mind: those who will inherit the consequences of our choices.

From the restoration of the Tianzi reserve to the Women for Bees¹ programme and from Bee Schools² around the world to funding research projects, we share the knowledge and awareness that our partners have passed on to us.

That is also the meaning behind our cultural and artistic initiatives: to contribute to creating value that is not solely measured in economic terms.

Our view of knowledge mirrors our vision of beauty: living, diverse and inspiring action.