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Guerlain

A pioneer in the use of organic alcohol in perfumery
Alcohol is the main ingredient in perfumes, making it a key focus for our House. Guerlain is therefore developing the use of beetroot alcohol sourced from organic farming to reduce the environmental impacts associated with its cultivation.

This alcohol is produced in France by our partner Cristalco, recognised for its environmental commitment to optimising energy consumption, reducing greenhouse gas emissions, and lowering water usage.

An ecological approach

The beetroot supply is local, sourced near the distilleries, and all by-products are fully recycled within an industrial ecology framework (in synergy with sugar or bioethanol production).


Used in our recent creations such as Florabloom from the Aqua Allegoria range, this organic alcohol is also gradually being incorporated into the composition of our iconic fragrances, such as Mitsouko.


In partnership with Cristalco, Guerlain also funds pilot projects for the planting of flower strips aimed at supporting populations of pollinators and other beneficial insects, as well as the deployment of a biological soil activator to improve carbon sequestration and soil health.

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Eco-formulation

Eco-formulation

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