ROUGE G VELVET

VELVET MATTE LIPSTICK – REFILL

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Guerlain commits to the bee, sentinel of the environment

ROUGE G, THE CUSTOMISABLE ULTRA-CARE LIPSTICK

Rouge G, Guerlain’s iconic jewel lipstick, has been reinvented in an ultra-care version paired with a wide range of highly pigmented, long-wearing shades available in a satin or velvet matte version. 89% skincare-based¹, its formula exclusively developed with natural-origin waxes includes a lily oleo extract with smoothing and regenerating properties for exceptional comfort.

This iconic lipstick’s design has also been modernised with an array of customisable double-mirror jewel cases that can be refilled as desired, showcasing Guerlain’s know-how and commitment.

The new Rouge G cases are only compatible with the new-generation refills and vice versa.

Capacity: 3.5 g

¹Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet – minimum of 81%, Rouge G Satin – minimum of 89%.
²In vitro ingredient test.

AN ICONIC VELVET MATTE FINISH COMBINING LONG WEAR AND COMFORT

This new-generation Rouge G Velvet formula boasts an ultra-light enveloping texture for a bare-lips sensation and 16-hour comfort¹. It smooths and coats lips in unequalled softness for a velvety result, ensuring exemplary hold for 12 hours². Rouge G Velvet is available in an exclusive colour palette designed for all styles and skin tones. Each shade has been meticulously formulated by the Guerlain laboratories with high-impact colour pigments incorporated one by one and boosted by the colour-enhancing power of Abyssinian oil for vibrant, luminous hues. ¹Self-scoring on 32 subjects. ²Instrumental test on 25 subjects.

A WEALTH OF CARE

89% skincare-based¹, Rouge G Velvet’s formula incorporates an exclusive complex created with lily flower paired with sweet almond oil with smoothing, hydrating and plumping properties². It protects lips and improves regeneration.² Instantly softened, lips are hydrated and 45% smoother³, for 16-hour comfort⁴. After four weeks, their regeneration is optimised by 37%⁵ . Lips are visibly plumped and shaped; they are more beautiful day after day, even without make-up. ¹Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet – minimum of 81%, Rouge G Satin – minimum of 89%. ²In vitro ingredient test. ³Instrumental test on 25 subjects. ⁴Self-scoring on 32 subjects. ⁵ Dermatological clinical test on 30 subjects.

A PRECIOUS ECO-DESIGN

Rouge G has been reinvented in a new radiant golden adornment revealing its secret double mirror. The weight of this jewel case has been reduced by 19% and its manufacturing process optimised, allowing a 30% reduction in CO2 emissions compared to the previous generation of Rouge G cases¹. Intended to be refilled, kept and passed on, Rouge G underlines the customisation of its iconic case through designs crafted in a chic, timeless style. Desirable items that are reinvented over the seasons, to collect at will. The new Rouge G cases are only compatible with the new-generation refills and vice versa. ¹A complete Rouge G and a refill.

ENDLESSLY CUSTOMISABLE LIPSTICK

STEP 1: Choose your shade. STEP 2: Choose your case. STEP 3: Engrave your mirror.

ACTING FOR LIVING BEAUTY

Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.

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RECREATE THE LOOK

1. Unify the complexion with Terracotta Le Teint & Terracotta Concealer 2. Colour the cheeks with Terracotta Blush 3. Define eyes with Le Crayon Yeux and open up eyes with Noir G Mascara 4. Prepare lips with KissKiss Bee Glow 775 Poppy Glow 5. Define lips with Contour G 04 Rouge Feu lip pencil 6. Enhance lips by combining Rouge G Velvet 510 Rouge Vibrant and 214 Rouge Kiss