PARFUM
Guerlain offers its iconic femine fragrance a new fragrance intensity: La Petite Robe Noire Parfum. This highly concentrated variation casts a new light on La Petite Robe Noire’s signature rose. At the heart of a generous bouquet of roses, the precious absolute is enhanced by a praline accord with an irresistible gourmand feel.
In collaboration with Elsa Muse, a stop-motion film comes to life, animating still images to create the illusion of movement.
In the movement of a black ribbon carried on the breeze, the little black dress reveals itself in a new light.
This decor, inspired by Parisian bistros, distills the visual codes of the Maison Guerlain.
At the bistro counter, a crowd of roses forms a lively scene of regulars, each with distinct figures and attitudes.
The little black dress leads the main rose in a mischievous dance, setting the stage for a lively and joyful scene.
A NEW CAMPAIGN IN COLLABORATION WITH ELSA MUSE
Guerlain celebrates the launch of La Petite Robe Noire Parfum with a stop-motion film, in collaboration with Elsa Muse. A new, ultra-contemporary and mischevious little black dress, in a nocturnal and electrified Paris.
BEHIND THE STOP-MOTION
The little black dress and the roses come to life in this new stop-motion campaign, an animation technique that sequences still images to create the illusion of movement.
Behind these 25 seconds of enchantment lies meticulous craftsmanship: nearly 1000 hours dedicated to building the set, 163 hours for creating the dress, 250 hours to fashion the roses, and 163 hours of shooting.
