In 2021:
- We established a three-year sponsorship – which we renewed in 2024 – of the International Union for Conservation of Nature (IUCN). The objective is to establish the Red List of endangered wild bee species in France, to be released in the autumn of 2026. Determining the threats that they face and quantifying their rate of decline make it possible to inform scientists, the general public and public authorities in order to generate concrete actions in favour of their protection.
- We also established a four-year sponsorship of the Muséum National d’Histoire Naturelle to support their SPIPOLL programme. This participatory project encourages volunteer amateur nature observers to take photos of pollinating insects and upload them to an app, creating a database for the scientific community as well as a tool to raise public awareness about biodiversity. Through its financial support, Guerlain helps accelerate the app’s performance and reach.