L’Heure Bleue 1912 - Eau de Parfum

The legend of an infinite love

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The legend of an infinite love

It’s that time of day when day embraces night and silence fully envelopes the world. An expression of harmony, a moment of stillness and grace tinted with deep blue echoed in L’Heure Bleue, composed in 1912. Painting an impressionistic olfactory canvas, Jacques Guerlain merged the violet accord and iris with the creamy ivory of vanilla, leaving a bewitching fragrance trail of both fresh and warm nuances. Through this ambery floral, a tale of eternal love is told. In this moment of suspended time, when the night is “yet to find its star” as Jacques Guerlain described it, L’Heure Bleue 1912 from the Les Légendaires collection marks the meeting of two soulmates destined to become one in the frisson of eternity.

A bouquet of blue flowers, between iris and violet

Intoxicating with its top note filled with the boldness of aniseed and the freshness of bergamot, at the heart of this scent is a delicate and sensual neroli and a carnation accord. Its ambery, powdery base becomes all the more seductive thanks to powdery iris notes, gourmand vanilla, benzoin and tonka bean.

IRIS

A precious material, the iris deserves its nickname as the ”blue gold” of perfumery, exhaling a refined, faceted fragrance with powdery, woody accents. At Guerlain, iris is a key ingredient of ”Guerlinade”. Across time periods, this flower has made its mark on some of the House’s most legendary compositions.

VIOLET ACCORD

As violet is a ”mute” flower that doesn’t release an extract, our violet accord is an original recreation of violet’s floral, powdery scent made by Guerlain perfumers.

VANILLA

As a signature ingredient used by the Guerlain Maison, vanilla forms an essential part of ”Guerlinade”. As such Guerlain perfumers have relentlessly sought out the most beautiful vanilla varieties. Vanilla brings a gourmand, sensual note to perfume.

House secret

In 1912 Jacques Guerlain created L’Heure Bleue.

“The sun has just set, but night hasn’t yet fallen. Time is suspended… in a moment when man finally finds himself in harmony with the world and with light.”
Jacques Guerlain

Artwork: Clément Serveau, Guerlain Archives, 1948

A LEGENDARY BOTTLE

Created in 1912, its iconic “inverted heart” bottle is underscored with graceful scrolls typical of Art Nouveau. Its avant-garde stopper, in the form of a hollowed heart, evokes the delicate romanticism of this perfumery masterpiece and represented a real technical feat at the time.

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ACTING FOR LIVING BEAUTY

Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.

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LES LÉGENDAIRES COLLECTION

Heir to Guerlain’s exceptional heritage, Les Légendaires collection pays tribute to legendary creations composed by five generations of perfumers since 1828. Inspired by a series of love stories, both real and imagined, each fragrance infused with raw materials leaves a glorious scent of emotion in its wake. With their emblematic, gem-like bottles, the famous inverted heart designed by Raymond Guerlain, Les Légendaires transcends the passing of time, serving as immortal inspiration for the future. Rediscover the essence of these beautiful love stories as told by the maison Guerlain.

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