In 2024, Guerlain strengthened its commitment in Japan by meeting the 50 beekeepers who graduated from the 2022 and 2023 cohorts in Tokyo and Osaka, alongside Mirei Kiritani, ambassador for Guerlain Japan.
With the support of local partners Ginza Mitsubachi Project in Tokyo and Umeda Mitsubachi Project in Osaka, the Women for Bees program in Japan provides a concrete and innovative approach to increasing women’s involvement in beekeeping, a field that remains largely closed and male-dominated in the country.