Bee School:

Raising awareness from an early age

At Guerlain, we firmly believe that knowledge is a powerful driver to change behaviour and protect biodiversity.

Since 2018, this conviction has been embodied in a unique educational programme called the Bee School. Dedicated to sharing knowledge about the fundamental role of bees and, by extension, the functioning of ecosystems, the Bee School programme aims to inform, engage and inspire all generations, starting with the youngest.

A system that gets employees involved

The Bee School programme invites each Guerlain employee worldwide to become a spokesperson for Sustainable Development and more specifically for our commitment in favour of bees, by speaking at the establishment of their choice : (primary schools, leisure centres, hospitals, etc.).

The participants are first trained in educational content, challenges and techniques, and are provided with a full teaching kit containing everything they need for a two-hour session. Initially developed for children aged 7–8, it will be progressively extended to all ages beginning in 2025.

An international deployment and a broader focus on global environmental challenges

Launched in France, the Bee School programme has won over a number of countries since. With the kit being translated into some ten languages and with the creation of a dedicated digital platform, employees can now train online, plan their presentations, and share their feedback worldwide.

Our employees’ feedback has contributed to the evolution of the educational kit into versions adapted to different age ranges. Its content – resulting from a partnership with UNESCO and supported by the scientific expertise of the French Committee of the International Union for Conservation of Nature (IUCN) – has also gradually expanded beyond the topic of bees to address broader issues such as biodiversity, pollination, and climate change.

Charlotte Le Bon, Bee Ambassador

Guerlain's Bee Ambassador