In 1870, Guerlain invented the "Ne m'Oubliez Pas" lipstick. Since, Guerlain has continued to reinvent the lipstick with Rouge G de Guerlain, the customizable lipstick. Designed by Lorenz Bäumer, the majestic case with its legendary curves is now available in a range of styles to meet every need. Guerlain has sealed intense colour and luscious lip care into an exceptional formula. This formula is infused with lip care for intense, long-lasting colour, incredible radiance and beautiful lips. Customize your lipstick! Two steps to create your own lipstick: 1. First, choose your lipstick from a wide range of shades and finishes to match your look: from the most nude to the most extravagant, from satin to semi-matte or even metallic. 2. Choose your case from an array of styles – from the most timeless to the most trendy – to create your complete lipstick and IT-accessory.