In 1914, the House of Guerlain arrived at 68, Champs-Elysées, at the heart of the newly opened thoroughfare that would go on to be named the most beautiful avenue in the world.
Construction work took place in 1914, led by the architect Charles Mewès, who was also the brains behind the Ritz hotel in Paris and the Carlton in London.
In 2013, Guerlain remodelled its historic boutique at 68, Champs-Elysées, upscaling it to become the ultimate location for memorable encounters, experiences of love at first sight, and the example of French art de vivre.
Since it was founded, l'Institut Guerlain at 68 Champs-Elysées has been nurturing unique, expert and pioneering know-how, combining traditional treatments with constantly updated breakthrough techniques.
Its Made-To-Measure treatment is a foray into a haven of tranquillity that awakens the senses.
Its new treatment menu, inspired by its muse, the Parisienne, is an invitation to a host of sophisticated beauty delights.
The House of Guerlain has transformed into a "cabinet of curiosities", showcasing its enchanting creations, each more daring than the next. The "Collection du 68" will be renewed every year, spotlighting the greatness and delight of what Guerlain has to offer.
