In 1914, the House of Guerlain arrived at 68, Champs-Elysées, at the heart of the newly opened thoroughfare that would go on to be named the most beautiful avenue in the world.
Construction work took place in 1914, led by the architect Charles Mewès, who was also the brains behind the Ritz hotel in Paris and the Carlton in London.
In 2013, Guerlain remodelled its historic boutique at 68, Champs-Elysées, upscaling it to become the ultimate location for memorable encounters, experiences of love at first sight, and the example of French art de vivre.
Opened in 1939, the Guerlain Institute at 68, Avenue des Champs-Elysées, is a legendary address. This world of pampering and pleasure is hedonism at its most indulgent. Time stands still, noise vanishes away, and the tranquil experience envelops you with incredible intensity.
The "Le 68 Guy Martin" is run by the eponymous Michelin-starred chef from Le Grand Véfour, one of the oldest restaurants in Paris. Le 68 Guy Martin opens its doors and draws you into an incredible sensory journey of aromas and flavours. A unique experience, and the product of a meeting between two people who are passionate about their art: Thierry Masser in perfumery and Guy Martin in gastronomy.
The House of Guerlain has transformed into a "cabinet of curiosities", showcasing its enchanting creations, each more daring than the next. The "Collection du 68" will be renewed every year, spotlighting the greatness and delight of what Guerlain has to offer.
