Limited edition
BLOOMING DENIM COLLECTION
As part of the Blooming Denim collection, Guerlain has partnered with Nona Source, a leading player in circular design, to dress up its iconic Rouge G, Ombres G, and Météorites.
At the heart of this floral collection, upcycled denim, a dormant textile from the workshops of prestigious fashion houses, is transformed into new precious cases.
These unique, repurposed items are perfect for collecting or gifting.
PRECIOUS COLLECTION CRAFTED FROM UPCYCLED DENIM
For spring 2026, Guerlain revisits the cases of its iconic products – Rouge G, Ombres G and Météorites – joining forces with Nona Source, a key player in circular design. Specialising in reusing high-quality deadstock fabrics and materials from major luxury houses, the platform founded in 2021 has established itself as a mainstay of responsible procurement.
FRESH & MINIMALIST BLOOMING BEAUTY
The Rouge G Blooming Denim campaign showcases fresh and natural femininity evoking the sensual minimalism of the nineties. Dressed in denim, the models embody the modern spirit of this collection.
