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PARURE GOLD 24K

RADIANCE BOOSTER PERFECTION PRIMER - 24H HYDRATION

99% rejuvenating-effect skincare¹

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3 samples offered to discover Guerlain’s expertise in skincare, makeup and fragrance

Guerlain commits to the bee, sentinel of the environment

A PERFECTION PRIMER FOR A RADIANT COMPLEXION

Capacity : 35 ML

THREE GOLD PRIMERS TO MAKE YOUR SKIN YOUR MOST PRECIOUS JEWEL

Inspired by the colour wheel, Guerlain offers three complexion primers:
- The first, infused with white gold, whose slightly green reflections particularly even out cool skin types, which are prone to redness.
- The second, infused with yellow gold to illuminate neutral skin types.
- The third, infused with pink gold to revitalise warm skin types.

AN EXCEPTIONAL SKINCARE CONCENTRATION

99%

REJUVENATING-EFFECT SKINCARE¹

¹Percentage of base, without pigments and mother-of-pearl.

THE EXCEPTIONAL RADIANCE OF 24-KARAT GOLD

The signature ingredient in the Parure Gold franchise, the hint of pure 24-karat gold incorporated in the formula reveals the power of its incomparable radiance.

With this iconic formula, Guerlain is the goldsmith of the complexion. Delicate gold leaves are suspended in a transparent texture. Skin is perfectly illuminated with a youthful glow.

Even before foundation is applied, skin is more luminous and glowing than ever. An unprecedented result that lasts for 24 hours¹.

¹Instrumental test on 24 Caucasian women.

A JEWEL-LIKE BOTTLE

This packaging meets strict requirements for a reduced environmental impact in the production chain:
The bottle, whose glass weight has been reduced¹ offers a greater capacity, increasing from the previous 30 ml to 35 ml nowadays. It is produced using 10% recycled glass and its screwable pump now facilitates the product’s recycling.

The transparent glass reveals the incomparable radiance of 24-karat gold leaves suspended in the transparent gel texture. Highlighting the object’s elegance, the product name adorns the bottle in gold letters, along with the golden cap that gives it a precious radiance.

¹100 g for 30 ml for the L’Or primer 2015 bottle versus 90 g for 35 ml for the Parure Gold 24K 2023 bottle.

A WORD FROM VIOLETTE, GUERLAIN MAKEUP CREATIVE DIRECTOR

“The colour gold is very important to me; it is really light itself in a colour. Gold can really capture the light, absorb it and vibrate.”

Violette, Guerlain Makeup Creative Director

THE FIRST STEP OF A PERFECT LONG-LASTING RADIANT MAKEUP

Take a small amount of gel on the back of your hand and gently apply to your face, working outwards to even out creases and smooth lines. Wait a few seconds before applying foundation.

The secret of absolute radiance: mix a few drops of fluid foundation and Parure Gold 24K in the palm of your hand for an incredibly light texture.

IN THE NAME OF BEAUTY

GUERLAIN IS COMMITTED AND TAKES ACTIONS

VIOLETTE’S SIGNATURE: A NATURALLY RADIANT AND FLAWLESS COMPLEXION

Guerlain Makeup Creative Director, Violette reveals her beauty tips for a 24h-wear naturally flawless complexion.