Optimising product end-of-life

The end of a product’s life is a crucial stage in its life cycle, and has a significant impact on its overall environmental performance.

At Guerlain, we strive to incorporate principles that promote better recyclability from the design phase onwards: the use of more easily recyclable materials, the adoption of mono-materials, and improved separability of components.

Technical constraints to take into account

These choices – though seemingly simple – are still subject to many technical constraints, particularly in the world of makeup, where compact formats and multiple functions make separating materials more complex. Fully aware of these challenges, we work closely with CEDRE, the LVMH Group’s sorting and recycling service.

CEDRE continuously explores new recycling channels in France and abroad, and tests innovative processes to improve the recyclability of beauty-specific components.