Aqua Allegoria

Florabloom - Eau de Toilette

The radiance and glow of a multicoloured floral bouquet

Intensity

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Guerlain commits to the bee, sentinel of the environment

The radiance and glow of a multicoloured floral bouquet

Florabloom is a joyful, multicoloured explosion of rainbow florals within a bouquet whose heart beams with true-to-nature tuberose. Set around dazzling white tuberose flower, roses, iris and violets accords come together against a mossy background to reveal sunny and bright creamy facets. Inspired by a rare natural phenomenon known as a superbloom, this creation evokes the multicoloured carpets of desert flowers that so spectacularly spring to life after heavy rainfall.

MORE THAN 90% NATURAL-ORIGIN* INGREDIENTS

A powerful symbol of Guerlain's commitment to the planet, the Aqua Allegoria fragrances contain up to 90% natural origin*. The French beetroot alcohol used in their formulas comes from a network committed to responsible farming. *90% to 95% ingredients of natural origin, in accordance with the ISO 16128, calculation including water.

A RAINBOW BOUQUET

Delicate Centifolia roses from Grasse meld with the sunny sensuality of white flowers and the powdery, intensely blue shades of violet and iris accord to reveal a wonderfully soft and fresh fragrance.

DAZZLING TUBEROSE

This exclusive blend of bold tuberose is made from a Grasse vegetable butter “enfleurage” pomade, a tuberose absolute, and a strikingly realistic CO₂ extraction of Indian tuberose. Revealed in all their unctuously faceted glory alongside a fruity mango accord, these white tuberose flowers beam throughout this radiant composition and the heart of the fragrance’s bouquet.

PERFUMERS SECRET

"Florabloom is a celebration of the power and beauty of nature that’s both wild and poetic.”

Delphine Jelk,
Guerlain Perfume Creation Director & Perfumer

Traceable supply chains

To further its commitments, Guerlain has joined forces with the non-profit UEBT (Union for Ethical BioTrade), with the goal of certifying its supply chains by 2026. In auditing each of its 50 emblematic natural-origin ingredient supply chains, Guerlain has set about implementing plans to ensure that its producers and suppliers echo its commitment to the ethical and sustainable sourcing of natural materials.

In Grasse, in the south of France, Guerlain has established a long-term partnership with the fully organic grower, Le Domaine Le Mas des Sources. In step with its mission to promote biodiversity, Guerlain has set up beehives around the edges of its flower and herb fields, meaning that the tuberose blooms used in the “enfleurage” process are harvested amid a dizzying ballet of bees.

AN ECO-DESIGN* APPROACH

The Aqua Allegoria fragrances are housed in a screw-top, refillable and recyclable bottle made in France from at least 15% recycled glass**.

The 200 mL refill extends the life cycle of the Aqua Allegoria bottle without compromising on quality. The spray unscrews manually to top up the bottle with a user-friendly refill, fitted with an anti-spill system. It cannot be used alone and is only compatible with refillable 75 mL and 125 mL bottles.

*Guerlain (2023). In the Name of Beauty, Sustainability Report 2022-2023.
**only on 75mL and 125mL sales formats.

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ACTING FOR LIVING BEAUTY

Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.

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AQUA ALLEGORIA COLLECTION

The Aqua Allegoria fragrance collection celebrates the wonders of the world. Composed by explorers-perfumers who travel the world in search of exceptional raw materials, fragrances and emotions to transform them into allegories of nature. And because loving nature also means committing to protecting and defending it, the new Aqua Allegoria campaign is a powerful invitation to act for change, echoing Sia's "Courage to Change" song.

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