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Retail :

Towards an eco-design bee-concept
Our eco-design approach is rooted in a holistic vision of our business – one that goes beyond our formulas and packaging to encompass all our retail spaces.

Over the past four years, we have gradually rolled out a new boutique concept known as the Bee-concept, which integrates strict environmental impact criteria right from the design stage: 100% LED lighting, use of PEFC- or FSC-certified wood, and reliance on local suppliers to limit transportation and support short sourcing channels.

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A desire
to go further

In order to go even further, an in-depth engineering review launched in 2023 led to the streamlining of all components of the concept, from furniture and flooring to display units. This initiative resulted in a 40% overall reduction in the weight of installations, significantly lowering resource use and improving logistics.

In addition, by optimising both the number and the efficiency of light sources, we were able to reduce the average energy consumption per boutique by 25%. Lastly, all furniture has been designed to be recyclable, modular and adaptable, making it easier to reuse or repurpose in other spaces.

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Art & Environment Prize

Art & Environment Prize

A unique partnership between Guerlain and Lee Ufan Arles

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