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Reconsidering our raw materials

The possibilities are endless, but each concept requires strict testing, particularly to address all our quality and safety criteria.

RECYCLED GLASS:
the integration of recycled glass into our Abeille Royale cream jars was a groundbreaking innovation on the luxury market in 2019 and today it has become a Guerlain standard.


We systematically incorporate between 15% and 40% recycled glass into every new bottle we create for our skincare, fragrance and makeup products.

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Reconsidering our raw materials

New
eco-materials

New eco-materials: these alternatives appeal to us, both for their innovative character and because we wish to support the start-ups that are developing them. For example, they use waste from our packaging production to create new materials that meet our technical, aesthetic and environmental standards.

Orchidée Impériale Black

For the Orchidée Impériale Black Art Edition, Guerlain took a new step in eco-design in 2024 by creating, for the first time, a refill made from plant-based plastic that incorporates up to 40% porcelain fragments. Sourced from the porcelain case production workshops, these fragments – once considered waste – are now repurposed and reintegrated into the production cycle. This process reduces plastic use while giving a second life to a noble material, symbolising artisanal craftsmanship.

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Gifting, reinvented

We want the signs of our commitment to be visible to our customers. This is especially important when we give them gifts. Since 2022, we have begun a process of streamlining and reducing the environmental impact of these gifts. For example, we have eliminated the use of magnets and reduced the use of metal zips by 40%.
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  1. The Global Organic Textile Standard (GOTS) label certifies not only fair working conditions but also respect for the environment and ensures that products are safe for the health of those who wear them.
  2. The Forest Stewardship Council® is an international label guaranteeing that the wood we use (whether untreated wood or derivatives like paper and cardboard) comes from responsibly managed forests.
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