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Lui Eau de parfum
Lui, the fragrance for a new gender order.
Feminine. Masculine. Why choose? LUI is a fragrance that likes to blur the boundaries. Not entirely feminine, nor truly masculine, it is both at once. Inspired by a generation that is breaking free from gender norms, Guerlain had the idea of an unmistakably universal fragrance. Its ambiguous fragrance trail is based on benzoin: floral, spicy and woody in turn, this resin is revealed in all of its complexity as the composition created by perfumer Delphine Jelk unfolds. Fused with powdery and spicy carnation accents, they form an equally unexpected and harmonious blend. An elegant black-lacquered square with bevelled corners. A slender label on which three graphic Art Deco-inspired letters stand out. LUI’s bottle borrows its aesthetic from a historic creation that is part of Guerlain’s heritage: LIU, a sumptuous floral aldehyde created by Jacques Guerlain in 1929 that wrapped women’s emancipation in the scent of freedom.
Spicy woody floral Unexpected. Sensuous. Contemporary.
Carnation - Benzoin - Leather
Thierry Wasser and Delphine Jelk wanted to surprise us with an unexpected, gender-blending fragrance: LUI is ambivalent by nature, inherently complex. However, its character is best revealed on contact with the skin. A unique alchemy is created, sometimes distinguishing the scent with its enveloping powdery floral notes, and sometimes with the depth of its leathery, woody and spicy effects.