EN PLEIN CŒUR, A CENTURY OF PURE LOVE
FROM OCTOBER 22th to NOVEMBER 16th 2025
BY HERVÉ MIKAELOFF AND BENOIT BAUME
EXHIBITION CURATORS
To mark the centenary of the Shalimar fragrance, Guerlain, host partner of Art Basel Paris, is presenting an exhibition of modern and contemporary art that explores our relationship with love and how it has evolved over the past century.
The exhibition will be held at the Guerlain boutique, 68, avenue des Champs-Elysées, from October 22th to November 16th 2025.
En Plein Coeur invites us on an inner journey that confronts us with our idea of love. But more than that, it is the way in which society has broadened its conception of love over the course of a century that reshapes our perspective through the intersecting visions of the 30 international artists on display. Feelings are revealed unfiltered - sometimes raw, often tender, always multifaceted.
Spanning the three floors of the space, the exhibition brings together emerging and established artists, in an intergenerational dialogue driven by the diversity of artistic mediums— painting, photography, video, sculpture, and performance. Each work reflects its era and its creator, offering a sensitive and nuanced exploration of this universal theme.
An olfactory journey, created by Delphine Jelk, Perfumer at Guerlain, and the olfactory and sensory design studio Magique Studio, reinforces these divisions and convergences.
In a subtle dialogue between art and perfume, an olfactory journey to celebrate love and amplify its connection with the sense of smell.
Discover the artists !
Charlotte Abramow - Iván Argote - Omar Ba - Genesis Belanger - Liu Bolin - Louise Bourgeois - Hui Choi - Philippe Favier - Marion Flament - Alex Gardner - John Giorno - Ren Hang - Susan Hefuna - Camille Henrot - David Hockney - Sofiya Loriashvili -Aristide Maillol - Robert Mapplethorpe - Damien Moulierac - Morgane Ortin -Françoise Pétrovitch - Pablo Picasso - Pierre et Gilles - Valentin Ranger - RongRong & inri - François Rouan - Niki de Saint Phalle - Ulay et Marina Abramović - Louis Verret - Vasantha Yogananthan
FROM OCTOBER 22th TO NOVEMBER 16th 2025
La Maison Guerlain
68 Avenue des Champs-Élysées
75008 Paris
From Monday to Saturday : 11:30 to 19:00 (last entrance)
On Sunday : 11 :30 à 18 :00 (last entrance)
