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THE LIFE FORCE OF THE VANDA COERULEA ORCHID
TO REVIVE SKIN YOUTH FROM THE ROOTS

Capacity : 50 ML

SKIN LOOKS VISIBLY YOUNGER, EACH DAY

FROM THE FIRST APPLICATIONS,
SKIN IS REJUVENATED UP TO THE SURFACE
+60%¹ COLLAGEN I, +58%¹ CERAMIDES

IN 1 WEEK,
SKIN QUALITY SEEMS DEEPLY IMPROVED
OBSERVED BY 96%² OF WOMEN

IN 1 MONTH,
VISIBLY CORRECTS THE MAJOR SIGNS OF AGING³
SKIN LOOKS 6X FIRMER AND 3X PLUMPER

AFTER 6 MONTHS,
THE SIGNS OF AGING APPEAR TWICE AS SLOWLY⁴

¹Product tested on skin explant.
²Satisfaction test, 104 women, 2 applications per day.
³Clinical evaluation by a dermatologist, 40 women, 2 applications per day, comparison vs placebo.
⁴Clinical evaluation by a dermatologist (fine lines, deep wrinkles, plumpness, outline of the face, density, lift effect, sagging), 40 women, 2 applications per day, comparison vs placebo.

PATENT FILED¹ ORCHID LONGEVITYᵀᴹ TECHNOLOGY TO ACTIVATE 9 LONGEVITY PATHWAYS²

Skin youth relies on a set of biological mechanisms known as “longevity pathways”. With age, these pathways weaken, and the cell loses its ability to maintain skin’s youthfulness.

After 20 years’ research, Guerlain has succeeded in amplifying 9 longevity pathways², creating ORCHID LONGEVITYᵀᴹ technology infused with the life force of the Vanda coerulea.
For the first time, Guerlain has demonstrated its ability to target a key biological marker of aging in skin cells – MAMs: dynamic youth connections at the heart of longevity pathways².

Cell vitality augments by 196%³, they recover their ability to regenerate the components essential for youthful skin.

¹Vanda coerulea combined with a patent-pending complex FR 25 05500.
²In vitro and ex vivo test on ingredients.
³In vitro test on ingredients.

THE ULTIMATE ALLIANCE OF HIGH EFFICACY, SENSORIALITY AND NATURALNESS

VANDA COERULEA: A LONGEVITY PRODIGY, A JEWEL OF THE GUERLAIN ORCHIDARIUM

Vanda coerulea stands out among more than 30,000 orchid species for its exceptional longevity. Capable of living for over one hundred years, it is known as “the flower of ten thousand generations”. An epiphyte, it overhangs the canopy, wrapping its gigantic network of roots, which can reach more than ten metres long, around the tree trunks.
Its impressive biomass and wealth of phytochemicals have fascinated the Guerlain Orchidarium®’s researchers for 16 years. They have identified more than 35 compounds of interest¹ in it, which have been the subject of over ten scientific publications.

¹Phytochemical analysis of Vanda coerulea extract.

THE GUERLAIN ART OF FORMULATION TO DELIVER IMPERIAL SENSORY QUALITIES

Orchidée Impériale The Cream offers a luxurious texture combining fineness, fusion and fullness, the line’s signature. Its luscious and lightweight formula with 97% naturally-derived ingredients¹ has been designed to promote skin’s ideal hydrolipid balance essential to its beauty.

¹Calculation based on the international ISO standard 16128, including water.

A NEW PATENT FILED¹ REFILL SYSTEM, AT THE FOREFRONT OF ECO-DESIGN

The new Orchidée Impériale refill is a first in terms of cosmetics eco-design: mainly recyclable², it consists of 90%³ cellulose, a plant-based fibre, and incorporates a polymer film to guarantee the product’s preservation.

Ten times lighter³, this innovative system required three years’ development and the creation of new methods to assess its performance and meet Guerlain’s exacting quality standards. More than 9,500 test pieces were produced and over 80 airtightness tests carried out.

¹Patent application filed FR 24 04336.
²Recycling an inseparable package can be complicated; however, solutions exist that may vary from country to country depending on the technologies available:
1. Specialized treatment centers
2. Energy recovery
3. Development of new recycling streams
It is important to inquire about local options and to drive innovation towards more sustainable materials.
³Calculated compared to the weight of the materials in the refill.
⁴Life Cycle Analysis: Comparison between 1 full product + refill vs 2 full products through Life Cycle Analysis (including materials, origin, manufacturing, transport during the launch period).

THE LONGEVITY PROTOCOL INSPIRED BY GUERLAIN SPA FACIALIST EXPERTISE

SENSORY APPLICATION
1. SHAPE: Hands crossed, drain the jawline with your thumbs through firm yet fluid motions, promoting radiance and sculpting contours.
2. LIFT: Perform upward, energizing strokes, to lift the cheeks and mouth area. This helps smooth wrinkles and reveal your natural glow.
3. SMOOTH: With alternate uplifting movements, awaken the gaze and smooth crow’s feet lines.
4. STRETCH: Energize facial muscles with opposite strokes, to help improve the oval of the face.

ACTING FOR LIVING BEAUTY

Since 2007, Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, we seek to protect one of Nature’s most precious wonders: bees.

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GUERLAIN'S COMMITMENT TO ORCHID CONSERVATION

GUERLAIN'S COMMITMENT TO PROTECTING ORCHIDS

For more than 20 years, Guerlain has been searching for the orchid's secret of longevity. This is why it created the Orchidarium®, the first research centre ever dedicated to studying the biological and cosmetic properties of an ingredient. Three centres of expertise explore the fascinating world of orchids to select powerful molecules in order to offer women cutting-edge anti-ageing skin care.

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THE IMPERIAL LONGEVITY RITUAL

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WHO SHOULD USE THE LONGEVITY CREAM ?
The Longevity Cream is formulated for all skin types. More than a skincare product, it embodies a promise: supporting every woman in taking charge of her youthfulness.
CAN I USE THE LONGEVITY CREAM WITH OTHER SKINCARE PRODUCTS ?
You can use The Longevity Cream with the other Guerlain skincare product. For a complete premium age-defying ritual, you can use The Essence-Lotion Concentrate with The Molecular Concentrate Eye Cream and The Micro-Lift Concentrate before apply the cream.
SHOULD THE LONGEVITY CREAM BE APPLIED MORNING AND EVENING ?
Apply The Longevity Cream morning and night after your serum. By making the cream part of your daily routine, your skin will look firmer, plumper and regenerated from the very first application.
IS THE LONGEVITY CREAM REFILLABLE ?
Yes, The Longevity Cream is refillable. The new Orchidée Impériale refill is a first in terms of cosmetics eco-design, made of cellulose, a plant-based fibre, it incorporates a polymer film to guarantee the product’s preservation.
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