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VIOLETTE BECOMES GUERLAIN CREATIVE DIRECTOR OF MAKEUP.
With her creativity, daring, Parisian chic, eye for high standards and genuine sense of commitment, Violette seemed destined to join a House synonymous with French beauty and constant innovation, still emphasizing modernity despite being over 190 years old.
Of Guerlain, Violette says: “Guerlain is a woman! A modern Empress… and a Parisienne, right down to her fingertips. I’m so happy to be joining an iconic House with such a rich heritage, where I can pass Guerlain’s values in makeup on to a new generation and share it with those who, no matter their gender, celebrate beauty today and will celebrate it tomorrow.
As a pioneer, the Guerlain House must show commitment by becoming environmentally involved and engaging with femininity in broad and diverse way.”
THE EPITOME OF PARISIAN CHIC
“What I like the most about Paris is the spirit of the city. There is something so unique: a way of life, a joy of life… everything is chic in Paris!
Paris is an open museum, that’s magical. Even if you live here, you’re never get used to the beauty of the city. It’s constantly breathtaking. J’adore Paris”
A COLOR ARTIST
“Red isn’t just a colour, it’s more than that. It’s seduction in its purest form. Wearing a bright red lip is like beckoning a forbidden kiss. Because a mouth with lipstick can’t be kissed. Red impresses, attracts and distances all at the same time. The carnal, sensual dimension to red is incredible! When you create a beautiful red for lips the result depends on every single last ounce of pigment. Just a drop of yellow or a hint of pink can change everything. It’s the colour of universal beauty.”
A LOVER OF NATURE
« From tracing ingredients and natural-origin actives, to providing transparency regarding formulas, producing “clean”, safe and effective beauty products is a major preoccupation of Guerlain’s, … as it has been for me for several years. Working intelligently with naturals without pillaging the earth’s resources, fusing nature and chemistry is an obsession that Guerlain and I share. A committed approach doesn’t just involve beauty, it also looks to tomorrow’s world, I’m convinced of that...»
AN ARTIST ON-SET
Her portfolio is filled with thousands of images from collaborations with renowned magazines. And while fashion photography may be her playground of choice, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.
Today, Guerlain and Violette will start writing a new chapter in the history of beauty. As a duo.