L’Heure Bleue diffuses its atmosphere at the very moment when the sun disappears beneath the horizon and the sky is painted with night’s velvet.
Jacques Guerlain celebrates this fleeting moment with an armful of suave and delicate flowers enveloped in a breath of powder taking wing toward oriental notes. His fragrance, L'Heure Bleue, is an exquisite ode to the enjoyment of life and romanticism. It superbly expresses the moment when "the night has not yet found its star".

Designed by Georges Chevalier, its bottle is underscored with graceful scrolls typical of Art Nouveau. Its avant-garde stopper, in the form of a hollowed heart, evokes the delicate romanticism of this perfumery masterpiece and represented a real technical feat at the time.