A whirlwind of novelties:
the Eiffel Tower makes heads spin,
electricity is a source of wonder,
industry and chemistry explode.
Guerlain revolutionises perfumery with Jicky.
The RevolutionBy Aimé Guerlain (1889)
JICKY, THE FIRST MODERN
FRAGRANCE IN HISTORYLike his impressionist friends, Aimé Guerlain gives up figurative art and dares to try an abstract style. He bets on the progress made in chemistry by uniting three revolutionary molecules with natural raw materials.
He would change the history of fragrance forevermore.
Like the four generations of Guerlains before him,
Thierry Wasser selects the noblest and rarest
raw materials from all over the world.KEY FRAGRANCE NOTESLAVENDERPELARGONIUMVANILLAAn explosive and contrasting accord. A revolutionary fragrance in more ways than one due to its construction and raw materials. At first misunderstood by women and adopted by men, it would become the first unisex fragrance in perfumery.
A DARING ARTISTIt was a real challenge to take over the reins from his father, the founder of the House.
It was his open view of the world and his anti-conformist vision that would give him his rightful place. Innovation cannot exist without inspiration and daring: Jicky would be his absolute masterpiece.
AIME'S BROTHER AND ACCOMPLICE DESIGNED THE BOTTLEThe stopper, recalling a champagne stopper, represents the romanticism of the Belle Epoque. The bottle itself, inspired by pharmaceutical flasks, is a reminder of the industrial era in full development. A work of art created by Baccarat.