In the time of Napoleon’s armies, generals communicated by drumbeat. There was a particular drum roll, called Chamade, which meant to beat a retreat. Who can say that their heart has never beat a retreat to the rhythm of Chamade? Created in 1969 by Jean-Paul Guerlain, Chamade illustrates this exceptional moment, when the heart surrenders to love.
Idylle... Light and airy, an unforgettable love affair, an impulse, an ecstasy. It is waking up with a smile and going to sleep with a memory. It is a thousand details, words and kisses. It is ardour and intensity. Created in 2009 by Thierry Wasser, Guerlain House Perfumer, Idylle is a love dream by Guerlain.
Jardins de Bagatelle
The Count of Artois accepted Queen Marie-Antoinette's challenge to build a small chateau in the Bois de Boulogne in less than 64 days. Described as a "folly", its gardens became one of the most romantic spots imaginable. In 1983, they inspired Jean-Paul Guerlain, who envisioned them as an irresistible melody for a fulfilled and spontaneous woman in love.
In 1889, Aimé Guerlain created his first masterpiece, Jicky. It was classified straightaway as “the first modern perfume”. This complex creation was also the first unisex fragrance in perfumery. It marked a beginning of “emotive” perfumery, which no longer tried to copy the odour of flowers but instead aimed to stir the emotions.
"The sun has set, but night has not yet fallen. It’s the suspended hour… The hour when one finally finds oneself in renewed harmony with the world and the light," Jacques Guerlain liked to say. He was referring to his favourite moment, when "the night has not yet found its star". It was this fleeting sensation that he tried to express in 1912 with L'Heure Bleue.
Inspired by an Eastern fairy tale, Nahema, which means "girl of fire", expresses the duality of women in a scent. Nahema is sweet and warm, but also ardent and passionate. Created in 1979 by Jean-Paul Guerlain and constructed over the pulsing rhythm of Boléro by Ravel, Nahéma reveals a fascinating tempo in which sweetness and passion take turns and intoxicate each other.
Samsara signifies "eternal rebirth" in Sanskrit and is part of the "wheel of life", a religious reference of Tibetan Buddhism. It evokes the perpetual voyage from one existence to the next, an invitation to serenity and harmony. Created in 1989 by Jean-Paul Guerlain, Samsara is a homage to the woman of his life, his true revelation of love.
Four centuries ago, in India, Emperor Shah Jahan fell hopelessly in love with Princess Mumtaz Mahal. He had the enchanting Gardens of Shalimar built for her and dedicated the Taj Mahal to her as well, one of the seven new wonders of the world. This incredible tale sparked the imagination of Jacques Guerlain, who created Shalimar, the first oriental fragrance in history, in 1925.
Vol de Nuit
In 1933, Jacques Guerlain achieved an exceptional creation: Vol de Nuit. Inspired by the novel by his friend Antoine de Saint-Exupéry, Vol de Nuit is dedicated to adventurous women who, like the famous aviator of the era, Hélène Boucher, nourished their passion for risk-taking and knew how to claim their place in a man's world without losing their femininity.