Bespoke Fragrances
Bespoke Fragrances
Archive Magazine
20
Nov
2013

68, Champs-Elysées

Discover the world premiere reveal
In 1914, the House of Guerlain opened at 68 Champs-Elysées, in the centre of this avenue that had just been inaugurated and was to become the most beautiful in the world.
On 2013, November 23rd, after months of work, the architect Peter Marino, who has created some of the most beautiful boutiques in the world, was tasked by Guerlain with bringing his eye to bear on the antique section of the boutique and imagining the continuation of the story, in newly fitted premises to sweep the clientele into a luxurious dream world.
A magical journey of discovery through the world of fragrance and beauty, at the heart of Guerlain’s roots.
On this occasion, Guerlain invited you to attend an exceptional virtual preview of the new 68, Champs-Elysées through a Google+ Hangout on Air on November 22.
Produced in partnership with Google France, this live video conference have allowed users to discover the first pictures of our new flagship store.
Natalia Vodianova, Guerlain’s Ambassador, Guy Martin, chef of the new restaurant 68, Guy Martin and Guerlain personalities: Laurent Boillot, President, Thierry Wasser, perfumer Olivier Echaudemaison, Artistic Director Makeup - have been interviewed live by 5 international bloggers.
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